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Is your CSR campaign doing more harm than good | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Megan Haynes

Consumers may consider your cause marketing as tainted and selfish, according to a new study.

http://strategyonline.ca/2014/05/05/is-your-csr-campaign-doing-more-harm-than-good/

 

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